Plum
Plum is a fully saturated purple shade with the hex code #66386a. Close to pure Purple pigment, with little to no white, black, or gray mixed in. It reads at a 9.0:1 contrast ratio on white and 2.3:1 on black, so light text sits on top of it best.
Shades, tones & tints
Pairs well with
Palettes featuring Plum
Related colors
Plum color FAQ
What is the plum hex code?
The hex code for Plum is #66386A. Against white it measures 9.0:1 contrast (AAA), and against black 2.3:1 (Fail).
What colors go with plum?
Colors that pair well with Plum include Moor-Monster, Fresh Eggplant, Possessed Plum, Notorious Neanderthal, Entrapment. Complementary colors sit opposite it on the color wheel for contrast; analogous colors sit beside it for a calmer, harmonious look.
How do I find plum color palettes?
Browse the palettes featuring Plum above, each with copyable hex codes, or open Plum in the generator to build your own palette around it.